Mato Mato Classico Ketchup

Mato Mato is a well-known Italian ketchup brand, famous for its distinctively playful branding and commitment to using local ingredients. The product is manufactured in Italy using 100% Italian tomatoes, catering to the local preference for high-quality domestic produce.

The brand was originally introduced by the Kraft Foods company as a localized offering for the Italian market. In August 2024, a significant ownership change occurred when the Italian food company Mutti S.p.A. announced the acquisition of the Mato Mato brand from Kraft Heinz. This acquisition integrated the brand into Mutti’s portfolio, aligning iconic Italian branding with one of the country's most respected tomato processing companies.