REMA 1000 Havrekiks med mælkechokolade

REMA 1000 Havrekiks med mælkechokolade (Oat biscuits with milk chocolate) is a private-label product specifically developed for the REMA 1000 discount supermarket chain. The REMA 1000 brand originated in Norway, founded by Odd Reitan in 1979 in Trondheim. The name is a portmanteau of 'Reitan' and 'Mat' (Norwegian for food), with '1000' originally referring to the number of items in the store's inventory.

While the brand is Norwegian, this specific product is largely produced for the Danish and Norwegian markets. Private-label products for REMA 1000 Denmark are typically manufactured by established local or European third-party food producers under contract. In the case of these oat biscuits, they are primarily manufactured in Denmark to supply the regional network. The brand is owned by the Reitan Retail division of the REITAN group, a large family-owned Nordic retail conglomerate based in Oslo, Norway, led by the Reitan family.