maurices denim jacket

maurices is an established American fashion retailer that specializes in women's apparel, including a popular line of denim jackets. Founded in 1931 by E. Maurice Labovitz in Duluth, Minnesota, the brand has grown from a single storefront called 'Maurices Dress Shop' into a significant retail chain with hundreds of locations across the United States and Canada.

Ownership of the brand has transitioned several times throughout its history. Originally a family-owned business, it was sold to the American Retail Group in 1978 and later acquired by the Ascena Retail Group in 2005. In 2019, London-based private equity firm OpCapita LLP acquired a majority stake in the company, valuing it at approximately $300 million. As of 2026, maurices remains under the ownership of OpCapita, operating as a standalone retailer while maintaining its headquarters in Duluth.

Manufacturing for maurices denim jackets and other apparel is typically outsourced to a global network of third-party suppliers. Primary production hubs include countries with large-scale textile infrastructures such as China, Vietnam, and Bangladesh. While the design and corporate strategy are rooted in the United States, the physical assembly occurs in these diverse international locations to maintain the brand's position as a value-oriented fashion provider.