Ebelin personal care tools

Ebelin is a prominent private-label brand established in 1994 by the German drugstore giant dm-drogerie markt. Originally starting with a limited range of hair rollers and brushes, it has expanded into a massive portfolio including makeup tools, jewelry, hair accessories, and hygiene products like cotton pads and nail polish removers.

As a retail-owned brand, its manufacturing is decentralized. While many liquid chemical products (like nail polish removers) and certain cotton goods are manufactured in Germany or within the European Union to maintain high quality and sustainable standards, a significant portion of its beauty tools and accessories—such as makeup brushes and hair accessories—are produced in Specialized manufacturing hubs in China. This multi-country sourcing strategy allows the brand to offer a wide variety of affordable yet trend-conscious beauty solutions across Europe.