Zyla energy drink

Zyla is a brand of natural, low-calorie energy drinks featuring a sloth mascot to play on the name's origin—'Zyla' being 'Lazy' backwards. The brand was launched in early 2024 as a strategic entry into the energy beverage market for the Belgian mineral water group Spadel.

The drinks are formulated with 100% naturally sourced ingredients, such as vitamin C from acerola extract and caffeine derived from green coffee beans. They are positioned as a healthier alternative to traditional, highly sweetened energy beverages and are available in several functional varieties including Boost, Focus, and Vitality.

Owned by the Spadel Group, Zyla is primarily manufactured in Belgium. It is widely distributed across the Belgian market through major retailers like Carrefour, Delhaize, and Colruyt, as well as via gas stations and fitness centers.