Salty Crush clothing

Salty Crush is an Australian-born fashion brand that has become a prominent name in the modern bohemian ('boho') clothing market. Founded in 2016 by entrepreneurs Madely and Michelle, the brand started in a Sydney garage and evolved into a globally recognized online boutique. They are particularly known for their vibrant prints, inclusive sizing (ranging from XS to 20), and their partnership with the popular Australian label Jaase.

While the brand is headquartered and owned in Australia, their manufacturing occurs across multiple international locations to maintain their high-volume production of unique prints and seasonal collections. The company remains privately owned by its original founders and operates as a dedicated online retailer without physical storefronts, shipping to customers worldwide from its base in Sydney's Northern Beaches.