Lily Auckland clothing line

Lily Auckland is a contemporary fashion and lifestyle brand based in Auckland, New Zealand. The brand focuses on women's apparel that blends urban sophistication with a coastal aesthetic, offering collections that include dresses, tops, and accessories.

While the brand is deeply rooted in New Zealand's culture and lifestyle, it operates as a curated boutique that sources its products from various global locations to ensure a mix of quality and trend-forward designs. Ownership remains local to the Auckland region, where it was founded by two friends aiming to provide accessible luxury and 'city chic' styles for the modern New Zealand woman.