Fruit Gushers

Fruit Gushers, commonly known simply as Gushers, are a prominent fruit-flavored snack characterized by a soft, chewy exterior and a liquid juice center. Introduced in 1991, they were originally developed by the Betty Crocker brand, which was a subsidiary of General Mills. The snack became a cultural icon in the 1990s due to its unique texture and high-energy marketing campaigns aimed at children.

While the Betty Crocker name remains prominently on the packaging, the brand is fully owned and operated by General Mills. Manufacturing is centered in the United States, utilizing various regional facilities to supply the North American market, though global distribution often involves localized production or packaging partners depending on the region.

In recent years, General Mills has focused on modernizing the Gushers brand to maintain its relevance with younger generations, including Gen Z and Gen Alpha. This has included removing artificial flavors and synthetic colors, as well as launching innovative flavor profiles and interactive digital marketing strategies. As of 2026, General Mills continues to be the ultimate owner and global distributor of the product line.