Ajax Spray n' Wipe

Ajax Spray n' Wipe is a iconic household cleaning brand primarily recognized for its multipurpose antibacterial surface cleaners. The brand was originally launched in 1947 by the Colgate-Palmolive Company in the United States, starting as a powdered cleanser that became famous for its 'Stronger than dirt' advertising campaign. Over the decades, the Ajax brand has evolved into a global portfolio encompassing liquid cleaners, dishwashing soaps, and specialty sprays.

Ownership of the Ajax brand is segmented by region and product category. For household cleaning products like Spray n' Wipe, the brand remains under the ultimate ownership of the American multinational giant Colgate-Palmolive. However, in certain markets such as North America, the rights to Ajax-branded laundry detergents were licensed or sold to other entities like Phoenix Brands (and later Awesome Products Inc.) in order for Colgate-Palmolive to focus on its higher-margin oral and personal care segments.

Manufacturing for Ajax Spray n' Wipe is highly localized to serve regional markets efficiently. Product sold in the Oceania region is proudly manufactured in New South Wales, Australia, while other international versions are produced in facilities across Europe, North America, and Asia. This regional manufacturing strategy helps the company maintain a lower environmental footprint and ensure adherence to local safety standards.