Attitude personal care and household products

Attitude is a Canadian brand that has become a global leader in the eco-friendly personal care and household cleaning market. Founded in 2005 by Jean-François Bernier and Benoît Lord in Montreal, the company was born from a desire to create safer, toxin-free products for families. The brand is strictly committed to 'Conscious Chemistry,' ensuring all products are vegan, cruelty-free, and EWG VERIFIED™.

Most of Attitude's products are manufactured in their own state-of-the-art, sustainable 150,000 sq. ft. facility located in the outskirts of Montreal, Quebec. This in-house manufacturing model allows the company to maintain full control over quality and environmental standards. While the vast majority of production is Canadian-based, some specific items, such as certain cosmetics or localized scents, are occasionally produced in France. Today, the brand is available in over 55 countries and continues to be privately owned and operated from its headquarters in Montreal.