Native Union tech accessories

Native Union is a prominent design-led brand specializing in premium tech accessories, such as charging cables, wireless chargers, and protective cases. The company was co-founded in 2009 by John Brunner and Igor Duc in Hong Kong. The founders met in a co-working space and shared a vision to transform tech accessories from purely functional, disposable items into stylish and durable lifestyle essentials.

Historically, the brand has concentrated its manufacturing in China to benefit from advanced production capabilities and proximity to its Hong Kong headquarters. However, in response to global supply chain shifts and trade policies, Native Union has actively diversified its production. As of 2025 and beyond, it has expanded manufacturing operations into Vietnam for electronics and Indonesia for its carry and bag collections.

Native Union remains an independent, private equity-backed company. It is operated by Design Pool Limited and maintains a global presence with key offices in Paris and Los Angeles, alongside its central hub in Hong Kong. The brand achieved Certified B Corporation status in 2025, reflecting its commitment to sustainability and ethical business practices.