Innocent Orange with Bits fruit juice

Innocent Drinks is a prominent British beverage company that has become a household name across Europe. The brand was founded in 1998 by three friends—Richard Reed, Adam Balon, and Jon Wright—who famously tested the market for their smoothies at a music festival in London. After asking festival-goers to vote with their empty bottles on whether the trio should quit their jobs to make smoothies full-time, the overwhelming 'yes' vote led to the official launch of Innocent in 1999.

While the brand maintains its creative headquarters and British identity in London, its manufacturing and sourcing are international. To optimize freshness and sustainability, the company produces its juices and smoothies in several European locations. A cornerstone of their current production is 'The Blender'—a massive, carbon-neutral bottling facility located in the Port of Rotterdam, Netherlands. The fruit itself, including the oranges for this juice, is sourced from various global citrus regions before being blended and bottled.

The ownership of Innocent has transitioned significantly over the years. Starting in 2009, The Coca-Cola Company began purchasing stakes in the business, moving from a minority share to full majority ownership by 2013. Today, Innocent operates as a subsidiary of the American beverage giant, though it retains a high degree of operational independence to preserve its unique brand values and commitment to social and environmental responsibility.