UYN technical sportswear

UYN, an acronym for 'Unleash Your Nature', is a premium Italian brand specializing in high-performance technical sportswear, footwear, and accessories. Launched in 2018 at the ISPO trade fair, the brand was established by Trerè Innovation, a company with a long-standing heritage in the textile industry dating back to 1950. UYN is recognized for its advanced use of bio-based materials and seamless textile technologies, particularly in its base layers and footwear.

The brand's manufacturing is deeply rooted in its headquarters in Asola, Italy, where it operates a massive production and logistics facility alongside its state-of-the-art Research and Development laboratory, known as AREAS (Academy for Research and Engineering in Apparel and Sport). To support its global expansion, the brand also operates a production facility in Pennsylvania, USA, specifically for technical underwear labeled 'Made in USA'. UYN remains a family-owned brand under the leadership of CEO Marco Redini, whose father founded the parent company.