Ivi Orange soft drink

Ivi (Ήβη) is an iconic Greek refreshment brand with a history dating back to its founding in 1926 by Nikos Panagopoulos in Maroussi, Athens. Originally a small water bottling plant, it expanded into carbonated fruit drinks and gained national recognition. In 1989, the brand was acquired by PepsiCo, integrating it into its global portfolio while maintaining its strong local identity in Southeast Europe.

Historically, Ivi products were manufactured at PepsiCo's own facilities in Greece. However, following strategic shifts in production, PepsiCo Hellas outsourced the manufacturing of Ivi beverages to local Greek partners such as EPSA to ensure the brand remains "Made in Greece." While the brand is mostly produced in Greece to serve the domestic market, it is also distributed and sometimes bottled in neighboring countries like Serbia via regional partners such as Knjaz Miloš.