Made O'Meter
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Simitri represents a luxury fashion brand specialized in handcrafted accessories and footwear. Founded in 2015 by sisters-in-law Gayatri Chopra and Simran Kaur, the brand began with a focus on designer clutches and handbags. Simitri is known for its intricate embellishments, using shimmering chains, bold colors, and exotic embroideries that are inspired by Indian artisan heritage.
The brand's production is centered in India, where it supports local artisans who utilize traditional techniques such as hand-tooling, metallic accents, and detailed beadwork to create unique, high-quality products. While the founders operate internationally and the brand is sold through high-end retailers like Nordstrom and luxury boutiques, the soul of the manufacturing remains deeply rooted in Indian craftsmanship.
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