El Rashidi El Mizan Raspberry Jam

El Rashidi El Mizan is a prestigious Egyptian brand with a history dating back to 1889, when it was founded by Mohamed Hussein El Rashidi in Cairo. Originally specialized in traditional sweets like Halawa and Tahini, the brand has grown into a major food manufacturer in the Middle East and North Africa. In 2009, the company expanded its production to include high-quality fruit jams and tomato paste, utilizing advanced manufacturing facilities located in the 6th of October City, Egypt.

The product shown is a raspberry jam marketed in Romania under the name 'Dulceata de Zmeura'. Since 2015, the brand has been under the ownership of the Olayan Financing Company, a major Saudi Arabian multinational. Despite the change in corporate ownership, the products continue to be manufactured primarily in Egypt, maintaining the brand's heritage for quality and traditional recipes while reaching global markets including those in Europe and the Gulf region.