CleanRite Super Sponge

The CleanRite Super Sponge is an all-purpose cleaning tool known for its versatility across household, kitchen, and outdoor environments. The brand features a range of products that utilize texture-changing technology, where the sponge remains firm in cold water for heavy scrubbing and softens in warm water for delicate surfaces, similar to the popular Scrub Daddy line.

While multiple companies use the "CleanRite" or "Clean-Rite" name—including a major US-based laundromat chain and various professional cleaning services—the specific consumer cleaning products under this brand are often distributed centrally to retail chains like Action in Europe and various discount retailers in North America. These products are manufactured in multiple countries, often sourced from facilities in China or Europe depending on the specific regional distributor and retail agreement. Ownership of the brand name for consumer goods is often held by private labels or specialized distribution groups such as the Rite Choice group or similar regional agencies that manage household cleaning portfolios.