Irmas Økologisk Ægte Mayonnaise

Irma is an iconic Danish premium brand, originally established in 1886 by Karen Marie Schepler in Copenhagen. It earned a reputation as one of the world's oldest grocery chains and a pioneer in organic and high-quality food products. The specific product shown, Økologisk Ægte Mayonnaise (Organic Real Mayonnaise), is produced in the Netherlands, as indicated by the 'NL-BIO-01' certification label on the packaging.

Since 1982, the brand has been owned by the Danish cooperative Coop Danmark (formerly FDB). In 2023, Coop Danmark announced the closure of the physical Irma supermarket chain as part of a major retail restructuring. Despite the store closures, the Irma brand continues to exist as a premium private label, with its products being sold across Coop's other retail formats like SuperBrugsen and Kvickly.