Goodoo Strawberry Cheesecake ice cream

Goodoo is a Dutch brand specializing in sustainable, plant-based frozen desserts. Founded as a mission-driven startup (originally known as IJsbaart), the brand focuses on dairy-free recipes that offer a rich, creamy texture without traditional animal products. Their strawberry cheesecake ice cream is unique for being 100% plant-based, often utilizing cashew bases and upcycled ingredients like 'rescued' bananas to reduce food waste.

The product is manufactured in a specialized facility in Steenwijk, Netherlands, in partnership with local dairy and ice cream experts. The brand maintains a strong focus on ethical sourcing, collaborating with partners like Johnny Cashew to ensure their ingredients are processed locally in their country of origin rather than being shipped across multiple continents for processing. Ownership remains independent and private, with the founding team continuing to lead the company's growth as a major challenger in the European ice cream market.