Flux oral care

Flux is a leading Swedish oral care brand established in 2007 in response to a consumer demand for high-fluoride mouthwashes that offered both effective protection and a pleasant taste. Developed in close collaboration with Swedish dental professionals, the brand has become a household name in Scandinavia, particularly known for its alcohol-free fluoride rinses, sugar-free chewing gums, and specialized products for dry mouth.

Originally launched in Stockholm, the brand was later part of Actavis and Teva Pharmaceuticals before being acquired by Karo Healthcare (formerly Karo Pharma) in 2016. The majority of Flux products are manufactured in Sweden, specifically in the Dalarna region, to maintain high quality and adherence to Nordic dental standards. Today, the brand is owned by Karo Healthcare, which is backed by the private equity firm EQT.