Mountain Dew Citrus Blast

Mountain Dew Citrus Blast is a popular carbonated soft drink specifically branded for European and international markets. The brand itself traces its origins to the 1940s in Knoxville, Tennessee, USA, where it was originally created by Barney and Ally Hartman as a whiskey mixer. After several reformulations, the rights were acquired by the Tip Corporation and eventually by PepsiCo in 1964.

In markets like Sweden and the United Kingdom, the product was rebranded as 'Citrus Blast' to distinguish it from the standard American formula and to move away from energy drink-style labeling used in previous years. While the brand is American, the Citrus Blast variant is manufactured locally in various regions around the world. In Europe, production is often handled by regional partners like Carlsberg in Sweden or Britvic in the UK, using localized recipes that frequently substitute real sugar for high-fructose corn syrup.

As of 2026, PepsiCo remains the ultimate owner of the brand, maintaining its status as one of the world's leading beverage companies with headquarters in the United States. The brand continues to innovate with localized campaigns, such as the 'American Original' rebrand in the US to celebrate historical milestones.