ZenWTR alkaline water

ZenWTR is a premium alkaline water brand known for its commitment to environmental sustainability, particularly through its use of 100% recycled, certified ocean-bound plastic for its bottles. Founded by beverage industry veteran Lance Collins, who also created successful brands like Bodyarmor and Core Hydration, ZenWTR was launched in 2020.

The brand's unique selling proposition is its sustainability model: it sources plastic from coastal areas in Thailand and other regions where waste management infrastructure is lacking, preventing it from entering the ocean. The water itself is vapor-distilled and ionized to reach a 9.5 pH level, targeting health-conscious consumers. ZenWTR operates as an independent venture under the parent company Zen Essentials, LLC, with backing from various celebrity and athlete investors including Travis Kelce and Kelly Slater.