Liqui Moly automotive products

Liqui Moly is a globally recognized German brand specializing in the development and production of high-performance motor oils, additives, and car care products. Founded in 1957 in Ulm, Germany, the company's name is derived from 'liquid molybdenum,' referencing its first breakthrough product: a liquid molybdenum disulfide (MoS2) oil additive designed to reduce engine wear.

Historically, Liqui Moly distinguished itself by conducting all research, development, and production exclusively in Germany to maintain strict quality standards. Its primary manufacturing facilities are located in Ulm and Saarlouis (the latter previously operating as Meguin GmbH & Co. KG). While the core of its production remains in Germany, the brand has explored international expansion, including limited manufacturing operations in Thailand to serve regional markets. As of 2026, the company continues to operate as an independent entity under the umbrella of its ultimate owner, the Würth Group, which acquired the brand in 2018 to ensure its long-term stability and growth within a larger corporate structure.