Shine Universal Rengøring Citrus

Shine Universal Rengøring Citrus is a private-label cleaning product owned by the Salling Group, one of Denmark's largest retail corporations. Originally developed for the Netto supermarket chain, the brand 'Shine' serves as a value-oriented house brand providing affordable household maintenance solutions.

The product is an all-purpose cleaner specifically formulated for hard, washable surfaces such as floors, walls, and lacquered woodwork. While the brand is Danish in origin and management, the manufacturing of Shine products is diversified across multiple countries, often produced near the target market to reduce logistical costs and carbon footprint. It is widely recognized for its eco-friendly credentials, often carrying the EU Ecolabel, as seen on the packaging. The Salling Group continues to manage the brand as part of its extensive private-label portfolio across its retail banners including Netto, Bilka, and Føtex.