Amora Classic Instant Coffee

Amora is a modern coffee brand primarily known for its direct-to-consumer subscription model, focusing on delivery speed and freshness. The brand was founded in 2011 by Jim Fosina and Marina DiDomenico, veterans of the beverage industry with backgrounds at companies like Kraft Foods. While the brand is headquatered in the United States (specifically Alabama), its manufacturing and roasting occur across several facilities to serve different markets.

In the U.S. market, Amora emphasizes a nine-step small-batch roasting process, often roasting beans in facilities like those in Knoxville, Tennessee, or through partnerships with established roasters such as the Santa Barbara Roasting Co. For its instant coffee lines and international Presence, production may occur in various regional facilities. The brand is independently owned and operated by Amora Coffee (Fosina Marketing Group), maintaining a boutique identity focused on high-quality blends and customer subscription perks like complimentary coffee gear.