Made O'Meter
Discover where a brand or product originates
The image features the barcode of a 10-pack of Wrigley's Juicy Fruit chewing gum, which holds significant historical importance as the first product ever scanned using a Universal Product Code (UPC). This event took place on June 26, 1974, at a Marsh Supermarket in Troy, Ohio, marking the dawn of the modern automated retail era. The barcode number pictured, 058649234759655, is often used in educational materials and museum exhibits to represent this milestone in commerce and technology.
Originally founded by William Wrigley Jr. in Chicago in 1891, the Wrigley brand became a global leader in the confectionery industry. For over a century, the company remained independent before being acquired by Mars, Incorporated in 2008. Mars, a private American multinational, subsequently integrated Wrigley into its Mars Wrigley division, ensuring the brand's continued presence in over 180 countries. Today, while Juicy Fruit is produced in various locations globally, its heritage and the site of its historic first barcode scan remain firmly rooted in the United States.
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