HB International cigarette

HB (Haus Bergmann) is a historic German cigarette brand that rose to prominence in the mid-20th century. Originally introduced in 1955 in West Germany, the brand name is an abbreviation for the Haus Bergmann cigarette factory in Dresden, which was a significant center for tobacco production.

Following its launch, HB quickly became one of the most successful cigarette brands in Germany, largely due to its positioning as a modern filter cigarette. For decades, it was a market leader, famously represented by the 'HB-Männchen' (HB Little Man) cartoon character in its advertising campaigns. The brand's manufacturing was historically centered in Germany, particularly at the British American Tobacco factory in Bayreuth, though in recent years, production has been diversified across various European facilities.

Today, HB is a key international brand within the portfolio of British American Tobacco (BAT). While its market share has stabilized as global focus shifts toward other premium and heated tobacco products, it remains a culturally significant brand in German tobacco history.