11 Project apparel

11 Project (often appearing as Project 11 or 11 ProjectPR) is a contemporary menswear brand characterized by its focus on functional, modern wardrobe essentials ranging from outerwear like bomber jackets and windbreakers to daily basics such as T-shirts and hoodies. The brand is primarily associated with European fashion retailers and brand incubators.

Historically, the brand landscape for 'Project 11' has seen various iterations, including high-performance capsules and sustainable community-focused collections. Most recently, the brand and its broader parent ecosystem, which was previously under Tomorrow Group (a London-based brand incubator), was acquired by the Italian holding company Progetto 11. This Italian firm also controls The Level Group, a specialist in e-commerce for luxury and premium fashion brands.

Manufacturing of 11 Project garments typically takes place in multiple countries across Europe and Asia, depending on the specific textile requirements and seasonal collections. As of 2026, the brand operates under the strategic and digital management of its Italian owners, focusing on direct-to-consumer growth and global distribution through major fashion platforms.