Multix Alfoil All Purpose

Multix is a prominent Australian brand that has been a staple in kitchens since its establishment in 1971. Originally known for its robust range of food storage and disposal products, it is most famous for its 'Alfoil' aluminium foil, which is widely marketed as 'Australia's Strongest.' While the brand holds a deep-rooted Australian heritage, its products are manufactured across multiple countries to maintain supply chain efficiency and cost-effectiveness for the local market.

In June 2024, the brand underwent a significant ownership change. Previously a key part of the McPherson's Limited portfolio for two decades, Multix was divested as part of a strategic reset. It is now owned by the International Consolidated Business Group (ICBG), an international brand management and supply giant based in Australia. Under ICBG's stewardship, the brand continues to focus on providing innovative and high-quality household essentials such as wraps, bags, and baking paper to major grocery retailers throughout the region.