Oral-B 3D White Professional Enamel Strong Toothpaste

Oral-B is a globally recognized American brand of oral hygiene products with a history dating back to 1950. It was founded by Dr. Robert W. Hutson, a periodontist in California who designed and patented a innovative toothbrush with fine, soft filaments. Over the decades, the brand became synonymous with dental health and expanded into various oral care categories.

In 1984, Oral-B was acquired by The Gillette Company, which integrated it with various electronic oral care technologies developed by Braun. In 2005, the global consumer goods giant Procter & Gamble (P&G) acquired Gillette in a landmark merger, bringing Oral-B under P&G's extensive personal care umbrella. This move united Oral-B with Crest, another major P&G dental brand, to form a powerhouse in global oral care.

Manufacturing for Oral-B products occurs at multiple specialized facilities worldwide. While many of its advanced electric toothbrush handpieces and brush heads are manufactured in Germany (Marktheidenfeld), liquid and paste products like toothpaste are produced in various regional hubs to supply local markets effectively. In the context of Australia, products are typically imported or manufactured in facilities across Asia and Europe under the management of Procter & Gamble Australia Pty Ltd.