Haribo Roulette fruit gummies

Haribo Roulette is a classic confectionery product consisting of disc-shaped fruit gummies packed in a convenient roll. The brand was founded in 1920 by Hans Riegel in Bonn, Germany, with the name 'Haribo' being a syllabic abbreviation of HAns RIegel BOnn. Historically famous for inventing the gummy bear in 1922, the company has grown from a small family kitchen operation into a global powerhouse.

Today, Haribo remains a privately held family business, owned by the descendants of the founder through holding companies representing the heirs of Hans Jr. and Paul Riegel. The company operates 16 production sites across 11 countries, including a massive logistics and production hub in Grafschaft, Germany. While the brand is German, products sold in the Australian market are typically imported from Haribo's European factories, such as those in Germany or Turkey (which often produce Halal-certified variants). In Australia, the brand is distributed and managed by its local subsidiary, Haribo Australia Pty Ltd, established in 2012.