Old El Paso Taco Crunchy Shells

Old El Paso is a globally recognized brand specializing in Mexican-inspired and Tex-Mex food products. The brand's history dates back to 1917, when the Mountain Pass Canning Company was founded in New Mexico by A.C. Powell. The name 'Old El Paso' was officially registered as a trademark in 1938, becoming a household name for items like taco shells, dinner kits, and seasonings.

Manufacturing for the North American market, including Canada, primarily takes place in various facilities across the United States, with major production hubs in California and Missouri. A significant portion of the brand's taco shell production is conducted in a dedicated facility in Hannibal, Missouri. For European and other international markets, production is often handled in San Adrián, Spain, to ensure regional supply.

The brand has seen several ownership changes over the decades, being held by Pet Inc. and later the Pillsbury Company. In 2001, the American multinational food giant General Mills acquired Pillsbury, bringing Old El Paso under its extensive portfolio of consumer brands. As of 2026, General Mills remains the ultimate owner, managing the brand from its headquarters in Golden Valley, Minnesota.