Olay Niacinamide Age Defying Body Lotion

Olay, a cornerstone of the global skincare industry, was founded in 1952 in South Africa by chemist Graham Wulff. Initially marketed as 'Oil of Olay,' the brand became famous for its unique pink 'Beauty Fluid' designed to hydrate skin without the greasiness of era-standard creams. Over the decades, the brand expanded its reach and was acquired by Richardson-Vicks in 1970 before ultimately being purchased by Procter & Gamble (P&G) in 1985.

Under P&G's ownership, the brand was simplified to 'Olay' in 1999 to create a unified global identity. Today, it is a billion-dollar brand known for incorporating scientifically-backed ingredients like Niacinamide (Vitamin B3) and peptides into mass-market products. While the brand has deep South African roots and is now headquartered in the United States, its manufacturing operations are distributed globally across facilities in the United States, Canada, Thailand, and China to serve various regional markets.