Eat Natural Fetta alla Frutta Mela

Eat Natural was established in 1997 in Epping, Essex, United Kingdom, by founders Praveen Vijh and Preet Grewal. The brand gained popularity for its focus on simple, natural ingredients, famously producing its bars and granolas in small batches at its 'Makery' in Halstead, Essex.

In December 2020, the brand reached a significant milestone when it was acquired by the Ferrero Group, the Italian confectionery giant known for brands like Nutella and Ferrero Rocher. While the brand originated and maintains its primary production base in the United Kingdom, its integration into the Ferrero family has facilitated its expansion into international markets, including Italy. Consequently, while much of the primary manufacturing remains in the UK, distribution and potentially shared production within the Ferrero Group's global network ensure its availability across Europe.