Equate Intense Therapy Lotion

Equate is a prominent private label brand managed by Walmart Inc., specifically focused on health, beauty, and pharmacy products. The brand was originally created by L. Perrigo Company in 1986 and was later acquired by Walmart in 1993 to serve as their primary value-tier health care brand.

While Equate products are distributed globally through Walmart's network, the manufacturing of individual products is often contracted to third-party manufacturers. As indicated on the packaging of this specific Intense Therapy Lotion, the product is manufactured in Canada and distributed by Walmart Stores, Inc. in Bentonville, Arkansas. The brand is designed to be a direct alternative to national brands; for instance, this specific lotion explicitly mentions comparing itself to Eucerin, which is a registered trademark of Beiersdorf AG.