Uncle Ben's (now Ben's Original)

Originally known as Uncle Ben's, the brand was officially renamed to Ben's Original in 2020 as part of a global effort to promote inclusivity and move away from racial stereotypes associated with its historic imagery. The brand's roots date back to 1943 in the United States, following a partnership between Forrest Mars Sr. and British chemist Erich Huzenlaub, who developed a specialized 'converted' parboiling process that improved the nutritional value and shelf life of rice.

Today, the brand is part of the Mars Food & Nutrition segment, a division of the privately held American multinational Mars, Incorporated. Manufacturing is distributed globally to serve various markets. In the United States, primary production has been centered in Greenville, Mississippi, for over 40 years. International markets are served by specialized facilities in locations including King's Lynn in the United Kingdom, Olen in Belgium, Verden in Germany, and Wyong in Australia. As of 2026, the brand remains a cornerstone of the global rice market under the stewardship of the Mars family.