Froiz Lavender Fabric Softener

Froiz is a prominent Spanish private-label brand belonging to the supermarket chain Distribuciones Froiz, S.A. Founded in 1968 by Magín Alfredo Froiz Planes in Pontevedra, Galicia, the company has grown into one of the most significant retailers in northwestern Spain and northern Portugal.

This specific lavender-scented fabric softener is part of the 'Froiz' own-brand household line. These products are manufactured in Spain, typically through strategic partnerships with specialized national chemical manufacturers that produce high-quality private-label detergents and cleaners. The brand remains under the ownership of the Froiz family, maintaining its heritage as a family-run business while operating hundreds of points of sale across the Iberian Peninsula.