Skjold Blå 100 cigarettes

Skjold is a well-established Danish tobacco brand, originally launched in 2003. It was created as a value-oriented alternative to traditional premium brands, catering specifically to the Danish market. The 'Blå' (Blue) variant represents a milder blend compared to the classic red version, and the '100' indicates the longer king-size format (100mm). Historically, the brand was associated with JWare ApS, which introduced it with its signature viking ship logo.

Today, the brand's administrative and distribution operations are managed by Philip Morris ApS, the Danish subsidiary of the global tobacco powerhouse Philip Morris International (PMI). While PMI has shifted its corporate focus toward smoke-free alternatives, it continues to produce and distribute legacy combustible brands like Skjold. To this day, the product is manufactured in Denmark to maintain its specific local quality standards and traditional 'American Blend' profile of Virginia, Burley, and Oriental tobaccos.