LA Rød cigarettes

LA Rød is a prominent brand of cigarettes primarily sold in the Danish market. The brand was originally created by the House of Prince, a historic Danish tobacco manufacturer based in Copenhagen.

In the early 2000s, the brand and its parent company were acquired by British American Tobacco (BAT). Today, while the manufacturing and distribution are managed through BAT's extensive global network, LA Rød remains a staple in Northern European convenience stores and tobacco specialty shops. The 'Rød' (Red) designation typically refers to the full-flavor variant of the cigarette line.