Made O'Meter
Discover where a brand or product originates
Sure is a leading British brand of anti-perspirant and deodorant, widely recognized for its high-performance formulas. This specific product belongs to the 'Nonstop Protection' range, which utilizes advanced anti-sweat microtechnology and 'MotionSense' technology to provide up to 72 hours of protection against sweat and odour. Globally, the brand is marketed under various names; while it is 'Sure' in the United Kingdom, Ireland, and India, it is known as 'Rexona' in most of the world and 'Degree' in North America.
The brand traces its origins back to 1908 in Australia, where it was founded by Alice Sheffer as a medicinal ointment brand under the name Rexona. In 1930, it was acquired by the British soap manufacturer Lever Brothers, which later merged with Margarine Unie to form Unilever. Today, Sure remains a flagship brand in Unilever's hygiene portfolio. While the brand has global manufacturing facilities, products sold in the UK market are frequently produced in British facilities or within European regional hubs to ensure distribution efficiency.
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