Mex & Co. Corn Tortilla Wraps

Mex & Co. is a private-label brand specialized in Mexican-style food products, specifically created for and owned by the Danish retail group, Salling Group. The brand was originally developed to serve as a high-quality, mid-tier private label for Salling's supermarket chains, such as Netto, Bilka, and føtex. While the branding and product recipes are inspired by traditional Mexican cuisine, the actual production is outsourced to various manufacturers across Europe and internationally to maintain competitive pricing.

According to industry data, manufacturing of Mex & Co. products like tortilla wraps and salsa often takes place in countries such as Denmark, Turkey, and other European locations depending on the specific product category. The brand is a core part of Salling Group's strategy to offer international flavors under their own management, ensuring they control the product's quality and value proposition within the Scandinavian and northern European markets.