Neophos Powerball Ultimate dishwashing tabs

Neophos, primarily known as Finish in the rest of the world, is one of the most prominent brands in the automatic dishwashing category. The brand was originally established in 1953 by the American company Economics Laboratory (now Ecolab) to address the needs of the growing household dishwasher market.

In the Nordic region, particularly Denmark, the brand is marketed under the name Neophos, though it shares the same technology and parentage as Finish. The brand is currently owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods company headquartered in Slough, United Kingdom. Manufacturing for these products occurs across various global locations, with a significant production hub located in Poland, which supplies much of the European and Nordic markets.