Rituals The Ritual of Karma Natural Deodorant

The Ritual of Karma Natural Deodorant is a premium personal care product from Rituals Cosmetics, a brand that has positioned itself at the intersection of luxury and mindfulness. Founded in 2000 by Raymond Cloosterman in Amsterdam, the Netherlands, the brand was built on the philosophy of transforming mundane daily routines into meaningful rituals. This specific deodorant is part of the 'Karma' line, which draws inspiration from ancient Hindu and Buddhist philosophies, featuring scents of white tea and lotus flower.

In terms of manufacturing, Rituals maintains a strong European footprint. Approximately 97% of its product range is manufactured within the European Union to ensure high quality standards and reduce environmental impact. The company is a certified B Corp, reflecting its commitment to sustainability and ethical supply chain management. Rituals remains an independent and privately-held entity, primarily owned by its founder via Rituals Cosmetics Enterprise B.V., avoiding the oversight of large global beauty conglomerates to preserve its unique brand identity. As of 2024, the brand continues to expand rapidly across Europe and Asia, reaching a significant revenue milestone of over €2 billion.