Despar Cappuccino Cremoso capsules

Despar Cappuccino Cremoso is a private-label product of Despar, a brand with deep historical roots in the Netherlands. The brand was founded in 1932 by Adriaan van Well as 'DE SPAR,' an acronym for a Dutch slogan promoting cooperation. While most of the world now knows the chain as 'SPAR,' the Italian market has preserved the original 'DESPAR' name since its local introduction in 1959.

Manufacturing of Despar's private label coffee products for the Italian market typically takes place in Italy, leveraging the country's extensive expertise in coffee roasting and packaging. The brand is managed in Italy by Despar Italia, a consortium of six independent food distribution companies.

Ownership of the brand in Italy is complex due to its franchise and consortium structure. While the global SPAR brand is coordinated by SPAR International B.V. in Amsterdam, a significant portion of the Despar network in Northern Italy is owned and operated by ASPIAG (Austria SPAR International AG), which is a subsidiary of the SPAR Austria Group based in Salzburg.