De Beukelaer cookies

De Beukelaer is a historic name in the European biscuit industry, with roots tracing back to 1850 when Edouard De Beukelaer founded his first biscuit factory in Antwerp, Belgium. He is credited with inventing the modern industrial sandwich biscuit, most notably the famous 'Prince' (Prinzen Rolle) biscuit, named in honor of the Prince of Belgium.

Over the decades, the brand's ownership evolved through various mergers. In 1999, the German division of General Biscuits merged with the Griesson company to form Griesson - de Beukelaer. Today, the brand is a core part of the Griesson - de Beukelaer portfolio, which remains a leading independent, family-owned European confectionery company headquartered in Polch, Germany. While the brand has Belgian heritage, its primary production and market presence are now deeply rooted in Germany.

Manufacturing takes place at several high-tech facilities across Germany, including sites in Polch, Kahla, and Wurzen. The company continues to be an industry leader, known for high standards in quality and sustainability, while maintaining its independence from global food conglomerates.