iamsold

iamsold is a prominent UK-based property auction platform, widely recognized for pioneering the 'Modern Method of Auction' (MMoA). Founded in 2009 by Ben Ridgway and Jamie Cooke, the brand has grown to become the UK's largest residential auctioneer. It operates as a technology-enabled service provider that partners with thousands of estate agency branches across the United Kingdom to offer secure and fast property transaction solutions.

The brand is a core part of the iamproperty group (legally registered as Intelligent Services Group Ltd), which provides a broader ecosystem of real estate services including conveyancing, compliance, and CRM tools. Headquartered in Newcastle upon Tyne, iamsold manages the end-to-end auction process—from providing legal auction packs to facilitating online bidding—ensuring that transactions are completed within a fixed timeframe, typically 56 days. The company remains under the ultimate ownership of its parent group, iamproperty, continuing its operations as a market leader in the British real estate tech sector.