Latitude 65 Ängen energy drink

Latitude 65 is a Swedish beverage brand that has rapidly gained popularity since its launch in 2020. The brand was founded in Jörn, located in the Skellefteå municipality of northern Sweden, by entrepreneurs Alexander Harpa and Örjan Berglund. The brand's identity is deeply rooted in the nature and landscapes of the northern Swedish latitudes, reflected in its product names and can designs.

While the brand markets itself with a strong connection to its northern roots in Jörn, the actual production of the beverages is primarily carried out in Småland, Sweden. This geographical distinction between the company's marketing and its manufacturing location previously led to some public debate regarding product origin labeling. Nevertheless, the brand remains locally owned and produced within the country.

As of 2026, the brand continues to be owned by its original founders through Latitude 65 AB. The company has expanded its portfolio from energy drinks to include vitamin drinks and continues to be an independent entity within the Swedish functional beverage market.