Oroweat Centeno 52% sliced bread

Oroweat is a premium bread brand that specializes in whole grain and multi-seed varieties. While the brand has its roots in the United States, dating back to 1932 in North Hollywood, California, the product shown (Centeno 52%) is specifically produced for and marketed in the Spanish market.

Initially founded by Hermann and Betty Dreyer, the brand gained popularity for its high-quality ingredients during the Great Depression. Since the early 2000s, it has been a part of the global portfolio of Grupo Bimbo. In Spain, Oroweat was officially introduced by Bimbo Iberia in 2013 to cater to the growing demand for nutritious, artisanal-style industrial bread. The Spanish version is manufactured in local bakeries operated by Bimbo Donuts Iberia, such as those in Santa Perpetua de Mogoda or Guadalajara, ensuring freshness for the local market.