Voghion shopping app

Voghion is a cross-border e-commerce platform that connects consumers directly with manufacturers, primarily from China, to offer products at factory prices. While the platform is officially headquartered in London, United Kingdom, and was founded there in 2021 by serial entrepreneur Star Yang, its operations are heavily centered in Asia. The company maintains a regional procurement and supply chain center in Singapore and technical operations in Shanghai, China.

The platform operates as a global marketplace rather than a single manufacturer; therefore, the products sold through the app are manufactured in multiple countries, including China, Japan, South Korea, and Southeast Asia. Voghion focuses on the European market, utilizing a "Chinese container warehouse" logistics model to reduce shipping costs and delivery times. It is owned by Voghion Tech Limited, a private company that has attracted significant venture capital, including funding from investors like Jiangsu Dongda Jinshan Capital Management.