La Croix Javel Précis Eucalyptus Gel

La Croix is a historic French brand of cleaning and disinfecting products, primarily known for its household bleach (eau de Javel). The brand traces its origins back to 1869 (as seen on the packaging) and has been a staple in French households for well over a century.

Historically, the brand was part of the Cotelle company before being acquired by the American multinational Colgate-Palmolive. For decades, Colgate-Palmolive managed the brand and manufactured its products in France, notably at the Rillieux-la-Pape factory. In recent years, while ownership remains under the Colgate-Palmolive umbrella, the company has updated the product line with innovative formats such as this precise gel, designed to provide targeted cleaning and eliminate splashing common with liquid bleach.

Today, La Croix is the leading bleach brand in France, maintained by Colgate-Palmolive's European operations. It is widely distributed across French-speaking markets like France and Belgium, emphasizing its heritage of disinfection and high-quality French manufacturing.